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Book Marketing Lessons From the First 30 Days After Launch

Anangsha Alammyan
Better Marketing
Published in
6 min readNov 1, 2023

Image by the author.

When you’re a self-published author, your work doesn’t stop at publishing your book.

In fact, calling yourself an “author” doesn’t do justice to the multiple hats you wear. You’re also:

  • Developmental editor
  • Proofreader
  • Cover designer
  • Book marketer
  • Your biggest cheerleader.

I know the last one might sound like a bit of a stretch, but it’s also the most important part of your journey as an author.

In today’s world, simply publishing a book isn’t enough. You need to let the world know about the fruit of your labor. You’ve to be shameless in promoting your work so more people know you’ve got a book out.

As a first time author, navigating the world of book marketing can be daunting. That’s why, I’ve put this article together for all authors (first-time or otherwise) struggling to promote their books.

Before we start, here’s a little bit about me. I’ve self-published four books so far. My first book was recommended by Priyanka Chopra as one of the “must-read books by women authors” on International Women’s…

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Better Marketing
Better Marketing

Published in Better Marketing

A publication by and for marketers. We publish marketing inspiration, case studies, career advice, tutorials, industry news, and more.

Anangsha Alammyan
Anangsha Alammyan

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